I have built and scaled a few technology products and companies, and work with organizations of all sizes to drive strategy, product development, and commercialization across agentic AI, fintech, telecommunications, media, and data platforms. Not all of them worked out, but that's how you learn.
While building some of the projects showcased below, I kept a diary of every decision, every failure, and every workaround. This book is the byproduct of those notes: a practical account of using Claude and Anthropic's tools as your technical partner to build, scale, debug, and ship products that would have otherwise required months, a team, and a lot more money.
Every conversation. Every dead end. Every lesson. If you're considering taking the plunge, this might help.
An independent agentic shopping engine that works for the buyer, not the store. ShopButler finds the true landed price across every online retailer, ranks results with no merchant paying for placement, and completes the purchase as a declared, cryptographically signed agent. Built on Visa's Trusted Agent Protocol, Mastercard Agent Pay, Anthropic MCP, Google's UCP and AP2, and Cloudflare's Web Bot Auth. One engine serving three applications: white-label for banks, direct-to-consumer subscription, and enterprise procurement.
shopbutler.ai →An AI-driven contextual intelligence platform that reads corporate disclosures as a connected system. Initially built on the Dow 30 and their direct competitors, it now covers the North American financial sector, pharmaceuticals, as well as the Nasdaq 100 plus their competitors. So far it has analyzed close to 100K SEC filings and 1B+ words, covering earnings calls, macro data, executive compensation, and political spending. Its primary application is for equity research & credit risk, providing early warning signals on bond yields, credit ratings, and related instruments. Expanding to additional North American and global markets.
contextquant.com →An autonomous AI agent creates and publishes a daily cartoon strip about the AI industry on its own. A pipeline fetches the day's top AI news, Claude generates a joke and image prompt, and the cartoon is published to the web and Instagram. Built end-to-end with AI-assisted development.
neuralstrip.com →This is an experiment to create a new transport layer for professional credentials. Traditional CVs are unstructured documents that applicant tracking systems (ATS) routinely fail to parse, filtering out qualified candidates for technical rather than merit-based reasons. Credentia.One replaces the document with a structured, machine-readable format (Credentia.JSON) and a two-part codec system for creation and interpretation/validation.
credentia.one →Seeks to be Canada's best price comparison site focused on over 20 of the largest categories within consumer electronics and appliances in Canada. It currently tracks over 30K unique SKUs, from 150+ independent sources including retailers and OEMs of all sizes. Need a fridge, stove, dishwasher, microwave, oven, TV, soundbar, laptop, camera, lens, unlocked phone, vacuum, printer, toner/ink, etc.? HomeGadgets.ca can definitely help get the very best price! The catalog is available through the website, as well as an MCP server, OpenAPI, desktop applications, with browser extensions and mobile apps coming soon. 8 months after launch, the site is reached via third-party AI chatbots on average 3 times more than organic searchers do. It has been a great learning experience on cataloging for AI shopping agents to say the least!
homegadgets.ca →Loyalty infrastructure that onboards small and medium businesses into existing bank loyalty programs with a frictionless approach to redemptions. No POS changes. No open banking dependency. This initiative has a few tentacles providing value to merchants (from understanding their own shoppers, to leveraging the distribution provided by financial institutions, and lighting up their catalogs for third-party shopping agents), to banks, to consumers. It is a vision of what it could be.
merchantlink.ca →This was a large-scale data ingestion platform that obtained and compared daily grocery prices across 2,500+ store locations in Canada from 20+ vendors, and tracked 50,000+ prices updated regularly.
basketbrain.ca →AI-powered fleet management and predictive maintenance platform. Digital twin technology that predicts vehicle breakdowns days before they happen, optimizes fleet performance and reduces costs. Operating globally across trucking, transit, mining and more.
intangles.ai →Built and ran this company for close to ten years. Spot Direct® is a patented SaaS platform that reads frame-accurate data from broadcast playlist automation systems and coordinates digital advertising in real time across linear TV, OTT, CTV, and ATSC 3.0 environments. Raised funding from a dozen angel investors across the Americas and Europe, grew enterprise valuation over 100x, and built a 20+ person team in six countries. Clients included Televisa (Mexico), Comcast (USA) and others. Over time the platform expanded into T-commerce enablement, and ML-driven campaign forecasting using millions of data points. Documented results included 10x CTR lift versus unsynchronized controls at constant spend, and proved over 100% TV-driven lift on online metrics (p<0.001). US Pat. 10,721,511 B2.
tmtlab.com →Managed a portfolio of AWS-hosted fan and partner engagement platforms spanning blockchain-based digital assets, professional player contracts, and event ticketing, operating under low eight-figure budgets and delivering $5M+ in annual OPEX savings for one of North America's premier sports and entertainment organizations.
My first degree is in Mechanical Engineering. Love understanding the physics, design, processes and transformations associated with machines and their applications. Soon after finishing that degree, I received a Graduate Fellowship from the World Bank that changed my life, so I continued my studies in the US earning a Master of Engineering focused on R&D Management from the Lockheed Martin Engineering Management Program at the University of Colorado Boulder. Then I immigrated to Canada via a Graduate Fellowship from the University of Toronto, and then completed an MBA from York University's Schulich School of Business. The most recent “back to school” moment was finishing the Program on Negotiation and Leadership at Harvard. I have two US patent applications with my name as inventor, one was issued. I can conduct business in English, Spanish, and Italian. Home is Toronto and I am a Canadian citizen.
My career has moved between helping introduce, build, scale, transform and commercialize new capabilities at existing companies from very big to very small, as well as building my own. I've co-founded four ventures with two exits, and held senior roles at Intangles, Maple Leaf Sports & Entertainment, Upstream Systems, TELUS, Bell Canada, and others.
I started my journey helping automate processes at large oil and gas facilities, working for a system integrator of Honeywell and Allen-Bradley, then managed a nationwide sales organization for a division of what is now Siemens, and from Canada I led international product management and go to market at Husky Injection Moulding Systems.
In 2020 Toronto Metropolitan University gave me the opportunity to design and teach a graduate course on Strategy & Venture Formation in the Master of Engineering Innovation & Entrepreneurship. I did that for 6 straight years and thoroughly enjoyed it. A major perk was the privilege of inviting dozens of world-class speakers from my personal network to share their journeys on venture finance and entrepreneurship.
Since early 2025, I've focused on advisory work supporting venture-backed companies across agentic AI, agentic shopping, quant finance, fintech, and media with strategy, product development, and commercial scaling.
Product Management, Product Development, Product Scaling, Agile, AI Assisted Development, Machine Learning, NLP, Large Language Models, Agentic Commerce, Agentic Workflows, Predictive Analytics, E-commerce, Digital Advertising, Programmatic TV, Addressable TV, SaaS, Cloud Computing, AWS, Azure, API Development, Telecommunications, Mobile Commerce, Mobile Payments, Digital Identity, Media, OTT/CTV, IoT, Blockchain, Payment Systems, Card-Linked Offers, Loyalty Programs, Open Banking, FinTech, Financial Modeling, Financial Management, Quantitative Finance, Equity Research, Credit Risk Analysis, SEC Filing Analysis, Earnings Call Analysis, Alternative Data, Financial Signal Extraction, Sentiment Analysis, Strategy, Strategic Planning, Business Development, Go-to-Market Strategy, New Product Launch, New Market Expansion, Revenue Growth, Customer Acquisition, Customer Lifecycle Management, Partnerships, Partner Management, Negotiation, Commercial Negotiation and Contract Management, Mergers & Acquisitions, Due Diligence, Fundraising, Venture Formation, IP Strategy, Leadership, Cross-Functional Team Leadership, Engineering Teams, Stakeholder Management, Portfolio Management, Organizational Transformation, Change Management, Talent Development, Executive Advisory, Corporate Governance, Operating Model Design, Vendor Management, P&L Management, Board Communications, International Sales, Enterprise Software, CRM, Data Analytics, Campaign Attribution and Measurement, Google Ads, Meta Ads.
